"Direct Marketing is like shark marketing on a minnows budget" - Dr. Lisa Spiller This one quote that Dr. Spiller uses sums up direct marketing and how small businesses can use it to gain market share, increase their customers, retain their … [Read more...]
Charles is a contributing author to Dr. Lisa Spiller's and Martin Baier's new 3rd edition of the book Contemporary Direct & Interactive Marketing.
This is textbook is used in 38 states and in more university and college classrooms than any other direct marketing textbook in the USA!
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