Dr. Lisa Spiller -How a Small Business Can Use Direct Marketing to Grow Their Business.

Dr. Lisa Spiller is a marketing professor at Christopher Newport University.

“Direct Marketing is like shark marketing on a minnows budget” – Dr. Lisa Spiller

This one quote that Dr. Spiller uses sums up direct marketing and how small businesses can use it to gain market share, increase their customers, retain their current customers, while increasing their sales.

Listen to the podcast and you will gain valuable information on how you can use your database to increase your sales.